10 Things to remember when saying “I’m Sorry”
I was listening to the audio version of ReWork yesterday. It’s a great book – short, straight-talking and very practical. Loved it – can recommend it. It was listening to the chapter “How to say you’re sorry” (which is interesting to me as in a few weeks, I’m doing a talk on the subject of forgiveness).
“There’s never really a great way to say you’re sorry, but there are plenty of terrible ways.” And there are indeed, plenty of terrible ways. Some I have done, some I have been the recipient of.
Terrible ways to say you’re sorry
“One of the worst ways is the non-apology apology, which sounds like and apology but doesn’t really accept any blame. For example, “We’re sorry if this upset you”…whatever.”
The first thing we must do is just accept responsibility, period. Be a man. Own up and face up. No “ifs” nor “buts”.
The worst ever apology “We apologise for any inconvenience caused”
In ReWork they talk about the phrase “We apologise for any inconvenience this may have caused” and look at why it is bad:
- “We” – never use group ownership, use “I”, don’t hide behind the group. Take responsibility.
- You NEVER use the phrase “apologise” you always say – I am really, really sorry. Use language that is sincere and genuine. Not flowerery phrases.
- “any inconvenience…” There is no understanding of what has happened to the person. Blanket apologies don’t work. Also – for most people, it is usually more than an inconvenience. As REWORK mentions, it is often a “crisis” for your customer. It can be a gut wrenching, soul destroying, heart-breaking event for someone.
- “this MAY have caused…” again – this is not understanding individual cases. You are saying to people, “look – you might be hacked off, but most people aren’t. So you’re a bit of a freak – so just to show some good-will, we are offering you this non-apology apology.” Apologise to people that you have affected. Don’t apologise to those that you haven’t affected. Stop wavering.
10 Things to remember when saying “I’m Sorry”
- How would you feel if the apology you are about to offer were offered to you?
- Take responsibility! Stop being wishy-washy.
- Don’t make conditional statements ie…”I’m sorry if we offended you”
- Use “I” not “we”
- Be genuine
- Try hard to understand the affects that you have had on people – did you cause an inconvenience or did you cause a crisis? Did you upset them, or did you rip out their heart and stamp all over it?
- Take action – don’t just say sorry and do nothing if there is something you can do put things right.
- Don’t use crazy language – be you. Say it from the heart.
- Don’t hide from what happened, ie. “I’m sorry but if you hadn’t have done this…I wouldn’t have done…” This is not about them. It is about you.
- Be quick to apologise, “I’m sorry for being such a donkey 3 weeks ago” doesn’t work. Also be the first to apologise.
What are some of the best/worst apologies that you have heard/seen/done? What are your top tips for saying “I’m Sorry”?
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